Leverage Channel Partners
Expanding sales and distribution coverage through channel partnerships represents a force multiplier for business growth.
Benefits Include
- Wider Reach - Tap into new geographies, sectors and audiences.
- Credibility - Leverage partners' brand equity and industry ties
- Cost Efficiency - Shared model increases collective resources.
- Specialization - Match offerings to partner strength areas.
Types of Partnerships
- Resellers - Bid for large RFPs, bundled deals with wider portfolio.
- Affiliates/Referrals - Promotions, incentives to co-recommend solutions.
- Integrations - Jointly develop integrated offerings.
Best Practices
- Structure programs catering to partner needs.
- Co-invest in enablement and marketing.
- Provide excellent support and experience.
- Incentivize and reward loyalty
Get sales velocity, category expansion and market development funded through collaborative business ecosystems to actualize growth ambitions.